How to Make the Most Out of Fraternity Philanthropy Events

Quick answer: Getting the most out of a fraternity philanthropy event comes down to three things: promoting it well ahead of time (not just the week of), making it easy for people outside the chapter to participate, and following up with real numbers so members and donors see the impact.

Promote earlier than feels necessary

Start promoting at least three to four weeks out across social media, campus flyers, and other Greek organizations — a philanthropy event announced the week it happens will always underperform one that's been building buzz for a month.

Make it easy to say yes

Low-barrier entry (free to attend, small suggested donation, simple sign-up) gets more total participation and donations than a high-ticket event, even if the per-person amount is lower.

Follow up with real numbers

After the event, share the actual total raised and where it's going — with your chapter, with donors, and with the philanthropy partner itself. It closes the loop and makes people more likely to show up next time.

FAQ

How far in advance should we promote a philanthropy event?
Three to four weeks minimum — longer for a signature annual event.

Should philanthropy events be free or ticketed?
Free or low-cost entry with an easy way to donate more typically drives higher total participation than a high ticket price.

Gear up your next philanthropy event with custom chapter apparel.